The job of a fashion designer is hard. Amidst the glam, there’s a constant need to reinvent. Burnout is real, especially when the pressure’s on to continuously innovate, inundated by the same old question, ‘What’s new?’ When Taneira’s design lead, Anindita, met Priyanktha, the conversation centered around: “How do we keep designers motivated, innovative, and true to the brand? This led to the creation of a unique workshop aptly titled ‘Designer in the Room.’ During the session, designers were introduced to the D.A.R.E. framework, and over the next few hours, they experienced personal breakthroughs, aha moments, and energy levels soar. With a renewed vigour, designers returned, ready to tackle challenges and armed with new methods and killer strategies. We’re thrilled for them, and we can’t wait to see what they do next!

About the brand:

Taneira, a TATA brand launched in 2017, offers exquisite sarees, dress materials, and ready-to-wear kurtas made from pure, natural fabrics. As a Titan ethnic wear brand, it showcases India’s diverse textiles and rich craftsmanship from over 100 clusters. Taneira caters to the modern Indian woman, offering unique, exclusive pieces for various occasions, including festivals, weddings, special days, and everyday wear.