The brief called for the creation of a branding system for a wellness resort that addressed all three realms of being (body, mind, and soul). Additionally, the project involved building out their larger communication strategy, which included a corporate website, direct mailers, and a launch plan. We came up with the name “Shashwath by the Hills” as a naming system to accommodate future projects in the pipeline. The mnemonic represents the interconnectedness of the body, mind, and soul, and the colours represent the earthy and natural experience that Shashwath offers.

About the Brand

Wellness Resort: Shashwath by the Hills is a holistic wellness resort located on the outskirts of Bangalore.