The brief from TAICT for this project was to come up with an innovative name and logo for their new project designed to revive and restore the stormwater drainage system. The name and logo should inspire community, ownership, and action. After extensive research, brainstorming, and AB testing, we christened the project “Namma Jalamarga.” “Namma” means mine; “Jalamarga” means waterways in the local language Kannada. The design inspiration for the logo comes from the canals themselves that surround the community. Working with this team on everything from brand names and communication strategies to presentation decks and design thinking workshops was great.

About the Brand

Urban re-design: The Namma Jalamarga campaign endeavours to foster collective ownership and participation by all the city’s residents and officials to restore the stormwater drainage system and make our predecessors’ strategy effective again. The campaign showcases the important connection between water, its path, and the well-being of the community surrounding it.