The brief was to design an elegant logo in the state colours and craft a website that is visually appealing, informative, easy to navigate and communicate.

About the Brand

Sports Association: The Kayaking and Canoeing Association of Karnataka (KCAK) is a fully recognised state-level sports association. The association’s goal is to create awareness around the sport and introduce youngsters to the wonderful world of kayaking, canoeing, slalom, rafting, canoe polo, and dragon boating across the beautiful state of Karnataka. The association also provides further mentorship, training, and coaching for those who are serious, display raw talent, and have medal potential. It is driven by the belief that India has a massive, untapped talent pool, and with the right funding and support, an Olympic medal in water sports is not too far away.