The brief was to help TAICT with the naming and branding of a new village-level initiative. The idea of the project was to bring together ancient wisdom and modern technology to create new “sustainable village models” that can lower carbon, reduce waste, increase productivity, build resilience, and empower communities. From a design perspective, the challenge was to put the spotlight on the environment, geography, and community. The name and logo of the project are “ECOGRAM.” The logo design is inspired by the famous Hindu deity Shiva’s Trishula and the local community. The colours used in the logo represent water, soil, and the environment. From brand names to communication strategies and presentation decks to design thinking workshops, we have had a blast working with this spirited collective.

About the Brand

Village Impact: Ecogram is a community-driven project in the Tarahunise village near Bangalore that aims to solve problems with waste management, soil degradation, and lack of water. Since its launch, the project has seen active participation from community members, local government officials, and investors. The ultimate goal of this project is to design a replicable, at-scale, dynamic circular system that nurtures and replenishes while providing for the needs of the community and ensuring a healthy future for all generations to come.