The Old House is a modern casual dining restaurant founded by Badrinathan and co-founders Yamini Bhujani, Sharath Bhujani, Shyamala Badrinathan, and Naveen Badrinathan. It began as a passion project with advice from an Italian pizzaiolo and a French baker based in Pondicherry. They quickly learned to make delicious pizzas, lattes, and bakes. Mysoreans were in for a treat. Call them the best pizza place. When we arrived on the scene, we realized that while the restaurant was doing well, the brand story was lacking. A key ingredient to scaling and growing in the very competitive pizza-café-bakery sector. After weeks of research and discussion, the new brand concept was finally ready. Strategically positioned for growth.

Scope of work:

Brand redesign, which includes restaurant strategy, brand identity, and customer experience.

About the Brand:

The Old House is positioned as a casual contemporary dining experience, celebrating the authenticity of global vegetarian European cuisine. The menu spans wood-fired Italian pizzas, pastas, sandwiches, salads, cakes, bakes, deserts, and wines. The new logo features a refined floral motif, embodying timeless charm. The tagline ‘Savour Deliciousness’ is an invitation to explore their culinary ethos, proudly displaying their founding year, 2012!